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1. Business needs and requirements
Even if you may be running similar businesses, each of them has its unique needs and challenges. For instance, your current business may be requiring an enhanced online presence. As such, you require an e-commerce platform that will help you to optimize your site for social media and search engines. Else, the main concerns of your business could be security.
So, you need an e-commerce solution that will boost your site security. While choosing a platform to host your online business, you should always consider what your enterprise requires and whether the solution provider has the capability of fulfilling them. Considering this aspect will help you to make an informed decision.
2. Integration and compatibility with current features
As you know, a business is a combination of several systems and apps. Even if you are starting from scratch, you will need other systems such as payment and marketing solutions to ensure success in your online business. In this regard, when choosing an e-commerce solution, you need to assess its compatibility with the current and future features and systems. You must ensure that it supports your apps and payment systems. Also, it is important to check whether the solution supports your POS and marketing solutions. By this, you will not only enhance your operations but also boost your online customer experience as they will receive faster and reliable services.
4. Payment method accepted
A sale is complete when your customer pays for their goods or services you have provided to them. Thus, you have to give your target customers a variety of payment options. Even though most online store accepts cards, it may not be a suitable option for your customer. Hence, the e-commerce solution you go for should have the ability to support various payment methods such as Paypal, Skrill, Payoneer, and direct bank transfers.
5. Reporting capabilities
Reports are the raw materials for business decisions. Whether you are operating an online or a brick and mortar business, you need reports to determine the next course of action. As such, a suitable solution must have the capability of generating various business reports such as sales, inventories, traffic, and visitor duration and bounce rates. Otherwise, if it does not have in-built reporting features, it should have the capability of supporting third-party ones.
With these five principles, it will be easier to determine the perfect e-commerce solution for your online business.